{"id":8767,"date":"2026-01-27T12:09:42","date_gmt":"2026-01-27T12:09:42","guid":{"rendered":"https:\/\/kruunumedia.fi\/?p=8767"},"modified":"2026-05-28T18:38:53","modified_gmt":"2026-05-28T18:38:53","slug":"myynnin-mittaaminen","status":"publish","type":"post","link":"https:\/\/kruunumedia.fi\/en\/myynnin-mittaaminen\/","title":{"rendered":"Myynnin mittaaminen"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8767\" class=\"elementor elementor-8767\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ce17ea9 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ce17ea9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a07c370\" data-id=\"4a07c370\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1800e047 elementor-widget elementor-widget-heading\" data-id=\"1800e047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sit\u00e4, mit\u00e4 mitataan, voidaan my\u00f6s johtaa.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e070545 elementor-widget elementor-widget-text-editor\" data-id=\"1e070545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #000000; font-style: normal; font-weight: 400;\"><span style=\"font-family: Poppins;\">Yksi myynnin ja koko liiketoiminnan t\u00e4rkeimmist\u00e4 asioista on mittaaminen. P\u00e4\u00e4asiallinen syy mittauksille on pyrkimys saavuttaa organisaation myynti- ja liikevaihtotavoitteet. Mittaaminen antaa n\u00e4kyvyyden toiminnalle ja ohjaa p\u00e4\u00e4t\u00f6ksi\u00e4. Todellisten tulosten vertaaminen tavoitteisiin antaa mahdollisuuden l\u00f6yt\u00e4\u00e4 osa-alueet, joissa tavoitetta ei ole viel\u00e4 saavutettu.<\/span><\/p><p style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #000000; font-style: normal; font-weight: 400;\"><span style=\"font-family: Poppins;\">\u00a0<\/span><\/p><p style=\"margin: 0cm; font-size: 12pt; font-family: Aptos, sans-serif; color: #000000; font-style: normal;\"><span style=\"font-family: Poppins;\">Myyntiorganisaatioissa mittaaminen on sek\u00e4 <b>johtamisen v\u00e4line<\/b> ett\u00e4 <b>motivaatiomekanismi<\/b>. Liiallinen seuranta tai v\u00e4\u00e4r\u00e4t mittarit voivat johtaa my\u00f6s v\u00e4\u00e4r\u00e4nlaiseen k\u00e4ytt\u00e4ytymiseen ja esim. pikavoittojen hakemiseen, joten niiden hy\u00f6dynt\u00e4minen vaatii taitoa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd3482a\" data-id=\"cd3482a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d223ca8 elementor-widget elementor-widget-image\" data-id=\"1d223ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1638\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4201_web.jpg\" class=\"attachment-full size-full wp-image-5729\" alt=\"Mediamyynnin ammattilainen\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4201_web.jpg 2048w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4201_web-600x480.jpg 600w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4201_web-300x240.jpg 300w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4201_web-1024x819.jpg 1024w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4201_web-768x614.jpg 768w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4201_web-1536x1229.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18edb61b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18edb61b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c215593\" data-id=\"4c215593\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4903db52 elementor-widget elementor-widget-heading\" data-id=\"4903db52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KPI = key performance indicators<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85db1c elementor-widget elementor-widget-text-editor\" data-id=\"c85db1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mittaamisella voidaan tavoitella esimerkiksi strategisen suunnan m\u00e4\u00e4rittely\u00e4, suorituskyvyn seurantaa tai oppimista ja kehittymist\u00e4. My\u00f6s palkitseminen ja tunnustaminen ovat t\u00e4rke\u00e4ss\u00e4 roolissa. Normaalisti mittarit jaetaan kolmeen eri kategoriaan:<\/p><ol><li>Strategiset mittarit<\/li><li>Taktiset mittarit<\/li><li>Operatiiviset mittarit<\/li><\/ol><p>Yleisesti n\u00e4ist\u00e4 mittareista k\u00e4ytet\u00e4\u00e4n termi\u00e4 <strong>key performance indicators (KPI)<\/strong>.<\/p><p>KPI-mittareita k\u00e4ytet\u00e4\u00e4n useisiin eri segmentteihin:<\/p><ol><li><strong>Tavoitteiden seuraamiseen<\/strong>: KPI:t kertovat, ollaanko menossa oikeaan suuntaan.<\/li><\/ol><ol start=\"2\"><li><strong>P\u00e4\u00e4t\u00f6ksenteon tueksi<\/strong>: tarjoavat dataa, jonka avulla voidaan tehd\u00e4 perusteltuja p\u00e4\u00e4t\u00f6ksi\u00e4.<\/li><\/ol><ol start=\"3\"><li><strong>Suorituskyvyn parantamiseen<\/strong>: auttavat tunnistamaan kehityskohteita ja onnistumisia.<\/li><\/ol><ol start=\"4\"><li><strong>Motivointiin ja palkitsemiseen<\/strong>: voivat toimia pohjana bonuksille tai tunnustuksille.<\/li><\/ol><ol start=\"5\"><li><strong>Kommunikointiin<\/strong>: tekev\u00e4t tavoitteista ja tuloksista n\u00e4kyvi\u00e4 koko organisaatiolle.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b544860 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b544860\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-608e9093\" data-id=\"608e9093\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f64610 elementor-widget elementor-widget-button\" data-id=\"8f64610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/kruunumedia.fi\/en\/aidas-malli-myynnissa\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34zm192-34l-136-136c-9.4-9.4-24.6-9.4-33.9 0l-22.6 22.6c-9.4 9.4-9.4 24.6 0 33.9l96.4 96.4-96.4 96.4c-9.4 9.4-9.4 24.6 0 33.9l22.6 22.6c9.4 9.4 24.6 9.4 33.9 0l136-136c9.4-9.2 9.4-24.4 0-33.8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lue blogi, miten erottua myyntipuheluissa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23fc65c6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23fc65c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20c6a25c\" data-id=\"20c6a25c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24b034d4 elementor-widget elementor-widget-heading\" data-id=\"24b034d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Toimiva KPI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2eb537 elementor-widget elementor-widget-text-editor\" data-id=\"4b2eb537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Selke\u00e4sti m\u00e4\u00e4ritelty<\/li><li>Mitattavissa<\/li><li>Relevantti tavoitteiden kannalta<\/li><li>Aikaan sidottu<\/li><li>Toimintaan vaikuttava<\/li><\/ul><p>Myynnin johtamisen strategisia KPI-mittareita ovat:<\/p><ul><li>Markkinaosuuden kehitys<\/li><li>Segmenttikohtainen myynti<\/li><li>Myynnin ROI (Return on Investment)<\/li><li>Asiakaspito (%)<\/li><li>Strategisten asiakkuuksien kehitys &amp; kasvu<\/li><\/ul><p>Taktiset ja operatiiviset KPI-mittarit ovat:<\/p><ul><li>Pipelinen arvo<\/li><li>Liidien m\u00e4\u00e4r\u00e4<\/li><li>Konversioprosentti (%)<\/li><li>Myyntisykli (p\u00e4ivin\u00e4)<\/li><li>Tarjousten m\u00e4\u00e4r\u00e4 ja arvo<\/li><li>CRM:n k\u00e4ytt\u00f6aste<\/li><li>Asiakaskohtaamisten m\u00e4\u00e4r\u00e4<\/li><li>Hit rate \/ win rate<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2976fca3\" data-id=\"2976fca3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-306a7b34 elementor-widget elementor-widget-image\" data-id=\"306a7b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1366\" height=\"2048\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4570_web.jpg\" class=\"attachment-full size-full wp-image-5805\" alt=\"\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4570_web.jpg 1366w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4570_web-600x900.jpg 600w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4570_web-200x300.jpg 200w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4570_web-683x1024.jpg 683w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4570_web-768x1151.jpg 768w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4570_web-1025x1536.jpg 1025w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40d0c9bc elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40d0c9bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-305be33b\" data-id=\"305be33b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cdfa40 elementor-widget elementor-widget-image\" data-id=\"1cdfa40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1638\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4404_web.jpg\" class=\"attachment-full size-full wp-image-5773\" alt=\"Perustaja yritt\u00e4j\u00e4 Henna Anttila\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4404_web.jpg 2048w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4404_web-600x480.jpg 600w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4404_web-300x240.jpg 300w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4404_web-1024x819.jpg 1024w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4404_web-768x614.jpg 768w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4404_web-1536x1229.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f0559c4\" data-id=\"1f0559c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2874782f elementor-widget elementor-widget-heading\" data-id=\"2874782f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Yhteenveto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4588f0 elementor-widget elementor-widget-text-editor\" data-id=\"3e4588f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mittareista ei voi yksin\u00e4\u00e4n sanoa, milloin joku on oikea ja joku v\u00e4\u00e4r\u00e4. Paras tapa on soveltaa niit\u00e4 sen hetkisen tilanteen mukaan, ja tehd\u00e4 seurantaa s\u00e4\u00e4nn\u00f6llisesti.<\/p><p><strong>Eli vinkkin\u00e4:<\/strong> pohtikaa ensin mit\u00e4 haluatte mitata ja miksi? Mihin tavoitteisiin toivotte p\u00e4\u00e4sev\u00e4nne? M\u00e4\u00e4ritt\u00e4k\u00e4\u00e4 sen j\u00e4lkeen toimintaa tukevat mittarit, ja seuratkaa niiden tuloksia. Tehk\u00e4\u00e4 tarvittavia toimenpiteit\u00e4, jos tulokset eiv\u00e4t ole toivotulla tasolla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1b2c2332 e-flex e-con-boxed e-con e-parent\" data-id=\"1b2c2332\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f563f8e elementor-widget elementor-widget-heading\" data-id=\"5f563f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lue my\u00f6s uusimmat postaukset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370a6982 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"370a6982\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8788 post type-post status-publish format-standard has-post-thumbnail hentry category-uutiset\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kruunumedia.fi\/en\/yhteistyo-suomen-vapaa-ajan-kalastajien-kanssa\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-1024x682.jpeg\" class=\"attachment-large size-large wp-image-8793\" alt=\"person in brown jacket holding black and silver fishing rod\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-1024x682.jpeg 1024w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-300x200.jpeg 300w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-768x512.jpeg 768w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-1536x1024.jpeg 1536w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-600x400.jpeg 600w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162.jpeg 1880w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Uutiset<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Henna Anttila' src='https:\/\/secure.gravatar.com\/avatar\/3c2c550bb2f9d40c9d2fad634964aea9f31c1670d4ec28937bec59289a6fcc63?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3c2c550bb2f9d40c9d2fad634964aea9f31c1670d4ec28937bec59289a6fcc63?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kruunumedia.fi\/en\/yhteistyo-suomen-vapaa-ajan-kalastajien-kanssa\/\" >\n\t\t\t\tYhteisty\u00f6 Suomen Vapaa-ajan Kalastajien kanssa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Minulla on ilo ilmoittaa uudesta yhteisty\u00f6st\u00e4: olemme aloittaneet Vapaa-ajan Kalastaja -lehden ulkoistettuna mediamyyj\u00e4n\u00e4! T\u00e4m\u00e4 merkitsee meille mahdollisuutta palvella entist\u00e4 laajempaa asiakaskuntaa, jotka haluavat tavoittaa suomalaisia kalastajia ja siit\u00e4 kiinnostuneita lukijoita!<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kruunumedia.fi\/en\/yhteistyo-suomen-vapaa-ajan-kalastajien-kanssa\/\" aria-label=\"Read more about Yhteisty\u00f6 Suomen Vapaa-ajan Kalastajien kanssa\" tabindex=\"-1\" >\n\t\t\tLue lis\u00e4\u00e4 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 27, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8767 post type-post status-publish format-standard has-post-thumbnail hentry category-myynti\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kruunumedia.fi\/en\/myynnin-mittaaminen\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-1024x819.jpg\" class=\"attachment-large size-large wp-image-8780\" alt=\"\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-1024x819.jpg 1024w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-300x240.jpg 300w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-768x614.jpg 768w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-1536x1229.jpg 1536w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-600x480.jpg 600w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Myynti<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Reetta Salo' src='https:\/\/secure.gravatar.com\/avatar\/5335a11a7427bfcca9f953750ae340363e0dc691e2edac5018c752803a0a8309?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5335a11a7427bfcca9f953750ae340363e0dc691e2edac5018c752803a0a8309?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kruunumedia.fi\/en\/myynnin-mittaaminen\/\" >\n\t\t\t\tMyynnin mittaaminen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Sit\u00e4, mit\u00e4 mitataan, voidaan my\u00f6s johtaa. Yksi myynnin ja koko liiketoiminnan t\u00e4rkeimmist\u00e4 asioista on mittaaminen. P\u00e4\u00e4asiallinen syy mittauksille on pyrkimys saavuttaa organisaation myynti- ja liikevaihtotavoitteet. Mittaaminen antaa n\u00e4kyvyyden toiminnalle ja<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kruunumedia.fi\/en\/myynnin-mittaaminen\/\" aria-label=\"Read more about Myynnin mittaaminen\" tabindex=\"-1\" >\n\t\t\tLue lis\u00e4\u00e4 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 27, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8703 post type-post status-publish format-standard has-post-thumbnail hentry category-uutiset\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kruunumedia.fi\/en\/kansainvalistyminen-yhteistyosopimus-industryradarin-kanssa\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"712\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-1024x712.png\" class=\"attachment-large size-large wp-image-8716\" alt=\"Kruunu Media, kansainv\u00e4listyminen, Ruotsi\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-1024x712.png 1024w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-300x208.png 300w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-768x534.png 768w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-1536x1067.png 1536w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-600x417.png 600w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Uutiset<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Henna Anttila' src='https:\/\/secure.gravatar.com\/avatar\/3c2c550bb2f9d40c9d2fad634964aea9f31c1670d4ec28937bec59289a6fcc63?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3c2c550bb2f9d40c9d2fad634964aea9f31c1670d4ec28937bec59289a6fcc63?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kruunumedia.fi\/en\/kansainvalistyminen-yhteistyosopimus-industryradarin-kanssa\/\" >\n\t\t\t\tKansainv\u00e4listyminen: Yhteisty\u00f6sopimus IndustryRadarin kanssa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Kruunu Media Oy on solminut merkitt\u00e4v\u00e4n yhteisty\u00f6sopimuksen pohjoismaisen rakennusalan mediaverkoston IndustryRadarin kanssa. Sopimus kattaa IndustryRadarin Suomen kanavien kokonaisvaltaisen mainosmyynnin, mukaan lukien iradar.fi, Suomen IndustryRadar-lehti sek\u00e4 uutiskirjeet. Yhteisty\u00f6 astui jo voimaan<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kruunumedia.fi\/en\/kansainvalistyminen-yhteistyosopimus-industryradarin-kanssa\/\" aria-label=\"Read more about Kansainv\u00e4listyminen: Yhteisty\u00f6sopimus IndustryRadarin kanssa\" tabindex=\"-1\" >\n\t\t\tLue lis\u00e4\u00e4 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tDecember 4, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sit\u00e4, mit\u00e4 mitataan, voidaan my\u00f6s johtaa. Yksi myynnin ja koko liiketoiminnan t\u00e4rkeimmist\u00e4 asioista on mittaaminen. P\u00e4\u00e4asiallinen syy mittauksille on pyrkimys saavuttaa organisaation myynti- ja liikevaihtotavoitteet. Mittaaminen antaa n\u00e4kyvyyden toiminnalle ja ohjaa p\u00e4\u00e4t\u00f6ksi\u00e4. Todellisten tulosten vertaaminen tavoitteisiin antaa mahdollisuuden l\u00f6yt\u00e4\u00e4 osa-alueet, joissa tavoitetta ei ole viel\u00e4 saavutettu. \u00a0 Myyntiorganisaatioissa mittaaminen on sek\u00e4 johtamisen v\u00e4line ett\u00e4 motivaatiomekanismi. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-8767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-myynti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Myynnin mittaaminen - Kruunu Media Oy<\/title>\n<meta name=\"description\" content=\"P\u00e4\u00e4asiallinen syy myynnin mittaamiselle, on pyrkimys saavuttaa organisaation myynti- ja liikevaihtotavoitteet. Lue lis\u00e4\u00e4 blogista!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kruunumedia.fi\/en\/myynnin-mittaaminen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Myynnin mittaaminen - Kruunu Media Oy\" \/>\n<meta property=\"og:description\" content=\"P\u00e4\u00e4asiallinen syy myynnin mittaamiselle, on pyrkimys saavuttaa organisaation myynti- ja liikevaihtotavoitteet. Lue lis\u00e4\u00e4 blogista!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kruunumedia.fi\/en\/myynnin-mittaaminen\/\" \/>\n<meta property=\"og:site_name\" content=\"Kruunu Media Oy\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-27T12:09:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T18:38:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1638\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Reetta Salo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reetta Salo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/\"},\"author\":{\"name\":\"Reetta Salo\",\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/#\\\/schema\\\/person\\\/2102f0c32ff37418eea1cc845f95c810\"},\"headline\":\"Myynnin mittaaminen\",\"datePublished\":\"2026-01-27T12:09:42+00:00\",\"dateModified\":\"2026-05-28T18:38:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/\"},\"wordCount\":343,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kruunumedia.fi\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Kruunumedia2024_MG_4420_web.jpg\",\"articleSection\":[\"Myynti\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/\",\"url\":\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/\",\"name\":\"Myynnin mittaaminen - Kruunu Media Oy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kruunumedia.fi\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Kruunumedia2024_MG_4420_web.jpg\",\"datePublished\":\"2026-01-27T12:09:42+00:00\",\"dateModified\":\"2026-05-28T18:38:53+00:00\",\"description\":\"P\u00e4\u00e4asiallinen syy myynnin mittaamiselle, on pyrkimys saavuttaa organisaation myynti- ja liikevaihtotavoitteet. Lue lis\u00e4\u00e4 blogista!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kruunumedia.fi\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Kruunumedia2024_MG_4420_web.jpg\",\"contentUrl\":\"https:\\\/\\\/kruunumedia.fi\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Kruunumedia2024_MG_4420_web.jpg\",\"width\":2048,\"height\":1638},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/myynnin-mittaaminen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Etusivu\",\"item\":\"https:\\\/\\\/kruunumedia.fi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Myynnin mittaaminen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/#website\",\"url\":\"https:\\\/\\\/kruunumedia.fi\\\/\",\"name\":\"Kruunu Media Oy\",\"description\":\"Mediamyyj\u00e4, Kruunu Media tarjoaa ilmoitustilaa lehdist\u00e4\",\"publisher\":{\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kruunumedia.fi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/#organization\",\"name\":\"Kruunu Media Oy\",\"url\":\"https:\\\/\\\/kruunumedia.fi\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/kruunumedia.fi\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/kruunu-media_vaaka_rgb_white.svg\",\"contentUrl\":\"https:\\\/\\\/kruunumedia.fi\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/kruunu-media_vaaka_rgb_white.svg\",\"caption\":\"Kruunu Media Oy\"},\"image\":{\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kruunumedia.fi\\\/#\\\/schema\\\/person\\\/2102f0c32ff37418eea1cc845f95c810\",\"name\":\"Reetta Salo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5335a11a7427bfcca9f953750ae340363e0dc691e2edac5018c752803a0a8309?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5335a11a7427bfcca9f953750ae340363e0dc691e2edac5018c752803a0a8309?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5335a11a7427bfcca9f953750ae340363e0dc691e2edac5018c752803a0a8309?s=96&d=mm&r=g\",\"caption\":\"Reetta Salo\"},\"url\":\"https:\\\/\\\/kruunumedia.fi\\\/en\\\/author\\\/reetta-salokruunumedia-fi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Myynnin mittaaminen - Kruunu Media Oy","description":"P\u00e4\u00e4asiallinen syy myynnin mittaamiselle, on pyrkimys saavuttaa organisaation myynti- ja liikevaihtotavoitteet. Lue lis\u00e4\u00e4 blogista!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kruunumedia.fi\/en\/myynnin-mittaaminen\/","og_locale":"en_US","og_type":"article","og_title":"Myynnin mittaaminen - Kruunu Media Oy","og_description":"P\u00e4\u00e4asiallinen syy myynnin mittaamiselle, on pyrkimys saavuttaa organisaation myynti- ja liikevaihtotavoitteet. Lue lis\u00e4\u00e4 blogista!","og_url":"https:\/\/kruunumedia.fi\/en\/myynnin-mittaaminen\/","og_site_name":"Kruunu Media Oy","article_published_time":"2026-01-27T12:09:42+00:00","article_modified_time":"2026-05-28T18:38:53+00:00","og_image":[{"width":2048,"height":1638,"url":"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web.jpg","type":"image\/jpeg"}],"author":"Reetta Salo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Reetta Salo","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/#article","isPartOf":{"@id":"https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/"},"author":{"name":"Reetta Salo","@id":"https:\/\/kruunumedia.fi\/#\/schema\/person\/2102f0c32ff37418eea1cc845f95c810"},"headline":"Myynnin mittaaminen","datePublished":"2026-01-27T12:09:42+00:00","dateModified":"2026-05-28T18:38:53+00:00","mainEntityOfPage":{"@id":"https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/"},"wordCount":343,"commentCount":0,"publisher":{"@id":"https:\/\/kruunumedia.fi\/#organization"},"image":{"@id":"https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/#primaryimage"},"thumbnailUrl":"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web.jpg","articleSection":["Myynti"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/","url":"https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/","name":"Myynnin mittaaminen - Kruunu Media Oy","isPartOf":{"@id":"https:\/\/kruunumedia.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/#primaryimage"},"image":{"@id":"https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/#primaryimage"},"thumbnailUrl":"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web.jpg","datePublished":"2026-01-27T12:09:42+00:00","dateModified":"2026-05-28T18:38:53+00:00","description":"P\u00e4\u00e4asiallinen syy myynnin mittaamiselle, on pyrkimys saavuttaa organisaation myynti- ja liikevaihtotavoitteet. Lue lis\u00e4\u00e4 blogista!","breadcrumb":{"@id":"https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/#primaryimage","url":"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web.jpg","contentUrl":"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web.jpg","width":2048,"height":1638},{"@type":"BreadcrumbList","@id":"https:\/\/kruunumedia.fi\/myynnin-mittaaminen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Etusivu","item":"https:\/\/kruunumedia.fi\/"},{"@type":"ListItem","position":2,"name":"Myynnin mittaaminen"}]},{"@type":"WebSite","@id":"https:\/\/kruunumedia.fi\/#website","url":"https:\/\/kruunumedia.fi\/","name":"Crown Media Oy","description":"Mediamyyj\u00e4, Kruunu Media tarjoaa ilmoitustilaa lehdist\u00e4","publisher":{"@id":"https:\/\/kruunumedia.fi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kruunumedia.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kruunumedia.fi\/#organization","name":"Crown Media Oy","url":"https:\/\/kruunumedia.fi\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kruunumedia.fi\/#\/schema\/logo\/image\/","url":"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/03\/kruunu-media_vaaka_rgb_white.svg","contentUrl":"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/03\/kruunu-media_vaaka_rgb_white.svg","caption":"Kruunu Media Oy"},"image":{"@id":"https:\/\/kruunumedia.fi\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/kruunumedia.fi\/#\/schema\/person\/2102f0c32ff37418eea1cc845f95c810","name":"Reetta Salo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5335a11a7427bfcca9f953750ae340363e0dc691e2edac5018c752803a0a8309?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5335a11a7427bfcca9f953750ae340363e0dc691e2edac5018c752803a0a8309?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5335a11a7427bfcca9f953750ae340363e0dc691e2edac5018c752803a0a8309?s=96&d=mm&r=g","caption":"Reetta Salo"},"url":"https:\/\/kruunumedia.fi\/en\/author\/reetta-salokruunumedia-fi\/"}]}},"jetpack_featured_media_url":"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kruunumedia.fi\/en\/wp-json\/wp\/v2\/posts\/8767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kruunumedia.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kruunumedia.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kruunumedia.fi\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kruunumedia.fi\/en\/wp-json\/wp\/v2\/comments?post=8767"}],"version-history":[{"count":17,"href":"https:\/\/kruunumedia.fi\/en\/wp-json\/wp\/v2\/posts\/8767\/revisions"}],"predecessor-version":[{"id":8805,"href":"https:\/\/kruunumedia.fi\/en\/wp-json\/wp\/v2\/posts\/8767\/revisions\/8805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kruunumedia.fi\/en\/wp-json\/wp\/v2\/media\/8780"}],"wp:attachment":[{"href":"https:\/\/kruunumedia.fi\/en\/wp-json\/wp\/v2\/media?parent=8767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kruunumedia.fi\/en\/wp-json\/wp\/v2\/categories?post=8767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kruunumedia.fi\/en\/wp-json\/wp\/v2\/tags?post=8767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}