{"id":6078,"date":"2024-04-19T13:50:05","date_gmt":"2024-04-19T13:50:05","guid":{"rendered":"https:\/\/kruunumedia.fi\/?p=6078"},"modified":"2026-05-28T18:29:37","modified_gmt":"2026-05-28T18:29:37","slug":"kohderyhman-maarittely-ja-aikataulusuunnittelu","status":"publish","type":"post","link":"https:\/\/kruunumedia.fi\/en\/kohderyhman-maarittely-ja-aikataulusuunnittelu\/","title":{"rendered":"Kohderyhm\u00e4n m\u00e4\u00e4rittely ja aikataulusuunnittelu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6078\" class=\"elementor elementor-6078\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c33d74e elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4c33d74e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69217fa4\" data-id=\"69217fa4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a2aae9 elementor-widget elementor-widget-text-editor\" data-id=\"6a2aae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aikataulusuunnittelu on keskeinen osa printtimainonnan onnistumista. Tarkka ja realistinen aikataulu auttaa varmistamaan, ett\u00e4 markkinointikampanja etenee sujuvasti ja saavuttaa tavoitteensa ilman turhia viiv\u00e4styksi\u00e4. T\u00e4ss\u00e4 blogissa tarkastelemme, miksi aikataulusuunnittelu on niin t\u00e4rke\u00e4\u00e4 ja miten se vaikuttaa kampanjan tuloksiin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54304357 elementor-widget elementor-widget-heading\" data-id=\"54304357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Kuinka aikataulusuunnittelu vaikuttaa kampanjan onnistumiseen?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e25bb3 elementor-widget elementor-widget-text-editor\" data-id=\"38e25bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">Printtimainonnan kampanjan sujuva eteneminen riippuu suuresti siit\u00e4, kuinka hyvin\u00a0 aikataulusuunnittelu on toteutettu. Aikataulu auttaa m\u00e4\u00e4ritt\u00e4m\u00e4\u00e4n, milloin kunkin kampanjan vaiheen tulisi alkaa ja p\u00e4\u00e4tty\u00e4, ja se varmistaa, ett\u00e4 kaikki ty\u00f6vaiheet etenev\u00e4t suunnitellusti. T\u00e4m\u00e4 puolestaan vaikuttaa kampanjan tulosten laatuun ja ajoitukseen.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be115f elementor-widget elementor-widget-heading\" data-id=\"8be115f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Aikataulusuunnittelun vaiheet<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa761be elementor-widget elementor-widget-text-editor\" data-id=\"fa761be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">Aikataulusuunnitteluprosessi sis\u00e4lt\u00e4\u00e4 useita vaiheita, kuten kampanjan suunnittelu, toteutus, seuranta ja raportointi. K\u00e4ymme l\u00e4pi kunkin vaiheen roolin ja merkityksen sek\u00e4 annamme k\u00e4yt\u00e4nn\u00f6n vinkkej\u00e4 siit\u00e4, miten kukin vaihe tulisi toteuttaa tehokkaasti.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae6a0ea elementor-widget elementor-widget-heading\" data-id=\"ae6a0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Deadlinet ja vastuuhenkil\u00f6t<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bb0d99 elementor-widget elementor-widget-text-editor\" data-id=\"0bb0d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">Aikataulusuunnittelun avaintekij\u00e4 on m\u00e4\u00e4ritt\u00e4\u00e4 selke\u00e4t deadlinet ja nimet\u00e4 vastuuhenkil\u00f6t kullekin teht\u00e4v\u00e4lle. T\u00e4m\u00e4 auttaa varmistamaan, ett\u00e4 kaikki tiimin j\u00e4senet tiet\u00e4v\u00e4t, mit\u00e4 odotetaan heilt\u00e4 ja milloin.<\/p><p><br \/>Aikataulusuunnittelun merkitys ei rajoitu kampanjan sujuvaan etenemiseen, vaan se vaikuttaa my\u00f6s tiimin stressitasoon ja yleiseen tehokkuuteen. Oikein suunniteltu aikataulu auttaa tiimi\u00e4 keskittym\u00e4\u00e4n teht\u00e4viins\u00e4 ja varmistaa, ett\u00e4 kampanja saavuttaa parhaat mahdolliset tulokset.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12c3047f\" data-id=\"12c3047f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d237d14 elementor-widget elementor-widget-image\" data-id=\"1d237d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1638\" height=\"2048\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4453_web.jpg\" class=\"attachment-full size-full wp-image-5786\" alt=\"Mainospaikat\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4453_web.jpg 1638w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4453_web-600x750.jpg 600w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4453_web-240x300.jpg 240w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4453_web-819x1024.jpg 819w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4453_web-768x960.jpg 768w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_4453_web-1229x1536.jpg 1229w\" sizes=\"(max-width: 1638px) 100vw, 1638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1acebc68 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1acebc68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7b459f23\" data-id=\"7b459f23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a7cc06a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3a7cc06a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-635d81b8\" data-id=\"635d81b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f18c0bc elementor-widget elementor-widget-image\" data-id=\"f18c0bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Hennan-kuva-ilman-taustaa.png\" class=\"attachment-large size-large wp-image-5192\" alt=\"Henna Anttila Kruunu Media Toimitusjohtaja\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Hennan-kuva-ilman-taustaa.png 500w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Hennan-kuva-ilman-taustaa-300x300.png 300w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Hennan-kuva-ilman-taustaa-100x100.png 100w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Hennan-kuva-ilman-taustaa-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2064512 elementor-widget elementor-widget-heading\" data-id=\"2064512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\"><a href=\"https:\/\/printtimainonnanbudjettijaaikataulusuunnitteluun.gr8.com\/\">\"Lue lis\u00e4\u00e4 lataamalla t\u00e4ysin ilmainen printtimainonnan opas. Klikkaa teksti\u00e4!\"<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e12b48e elementor-widget elementor-widget-image\" data-id=\"4e12b48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Sin.-Allekirjoitus.png\" class=\"attachment-large size-large wp-image-4170\" alt=\"\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Sin.-Allekirjoitus.png 500w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Sin.-Allekirjoitus-300x300.png 300w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Sin.-Allekirjoitus-100x100.png 100w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Sin.-Allekirjoitus-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-554458ce\" data-id=\"554458ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3643bc9d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3643bc9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H336c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48zm-288 0H48C21.5 32 0 53.5 0 80v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2208c0df elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2208c0df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29e34b94\" data-id=\"29e34b94\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-377f364 elementor-widget elementor-widget-image\" data-id=\"377f364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"2048\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_3981_web.jpg\" class=\"attachment-full size-full wp-image-5693\" alt=\"\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_3981_web.jpg 1638w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_3981_web-600x750.jpg 600w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_3981_web-240x300.jpg 240w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_3981_web-819x1024.jpg 819w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_3981_web-768x960.jpg 768w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2024\/04\/Kruunumedia2024_MG_3981_web-1229x1536.jpg 1229w\" sizes=\"(max-width: 1638px) 100vw, 1638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64aa90bb\" data-id=\"64aa90bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c81a4bd elementor-widget elementor-widget-heading\" data-id=\"c81a4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kohderyhm\u00e4n m\u00e4\u00e4rittely<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37eb04d5 elementor-widget elementor-widget-text-editor\" data-id=\"37eb04d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Onnistunut printtimainonta edellytt\u00e4\u00e4 tarkkaa kohderyhm\u00e4n m\u00e4\u00e4rittely\u00e4. Kuka ovat ne ihmiset tai organisaatiot, joille haluatte viesti\u00e4? Kohderyhm\u00e4n ymm\u00e4rt\u00e4minen vaikuttaa suuresti budjettiin ja aikatauluun, koska erilaiset kohderyhm\u00e4t saattavat edellytt\u00e4\u00e4 erilaisia mainoskanavia, viestint\u00e4tapoja ja aikatauluja. T\u00e4ss\u00e4 osiossa k\u00e4sittelemme, kuinka voitte m\u00e4\u00e4ritell\u00e4 ja segmentoida kohderyhm\u00e4n tehokkaasti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218077ed elementor-widget elementor-widget-heading\" data-id=\"218077ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Kohderyhm\u00e4n merkitys<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f3cbe0 elementor-widget elementor-widget-text-editor\" data-id=\"54f3cbe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">Kohderyhm\u00e4 on printtimainonnan ydin. Kun tied\u00e4tte, kenelle viestitte, voitte luoda viestej\u00e4 ja kampanjoita, jotka ovat todenn\u00e4k\u00f6isesti kiinnostavia ja relevantteja vastaanottajille. T\u00e4m\u00e4 puolestaan lis\u00e4\u00e4 mainonnan tehokkuutta ja v\u00e4hent\u00e4\u00e4 hukkakontakteja.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4ba519 elementor-widget elementor-widget-heading\" data-id=\"6b4ba519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Kohderyhm\u00e4n m\u00e4\u00e4rittely<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-667100f3 elementor-widget elementor-widget-text-editor\" data-id=\"667100f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">K\u00e4sitell\u00e4\u00e4n erilaisia menetelmi\u00e4 kohderyhm\u00e4n m\u00e4\u00e4rittelyyn, kuten demografiset tiedot, psykograafiset piirteet ja ostok\u00e4ytt\u00e4ytyminen. Annetaan vinkkej\u00e4 siit\u00e4, miten ker\u00e4t\u00e4 tietoa kohderyhm\u00e4st\u00e4 ja tehd\u00e4 segmentointia.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccb4d34 elementor-widget elementor-widget-heading\" data-id=\"ccb4d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Segmentointi ja personointi<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64718c elementor-widget elementor-widget-text-editor\" data-id=\"b64718c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p class=\"wp-block-paragraph\">Kohderyhm\u00e4n jakaminen pienempiin segmentteihin auttaa luomaan personoituja viestej\u00e4 ja tarjouksia. K\u00e4sitell\u00e4\u00e4n, kuinka voitte hy\u00f6dynt\u00e4\u00e4 segmentointia printtimainonnassa ja tuottaa kohdennettuja kampanjoita. Kun olette m\u00e4\u00e4ritelleet kohderyhm\u00e4n perusteellisesti, voitte luoda budjettisuunnitelman ja aikataulun, jotka ottaavat huomioon kohderyhm\u00e4n erityistarpeet ja viestint\u00e4kanavat.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7bcee2f6 e-flex e-con-boxed e-con e-parent\" data-id=\"7bcee2f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0ccb36 elementor-widget elementor-widget-html\" data-id=\"7a0ccb36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\nwindow.addEventListener('mouseover', initLandbot, { once: true });\nwindow.addEventListener('touchstart', initLandbot, { once: true });\nvar myLandbot;\nfunction initLandbot() {\n  if (!myLandbot) {\n    var s = document.createElement('script');s.type = 'text\/javascript';s.async = true;\n    s.addEventListener('load', function() {\n      var myLandbot = new Landbot.Livechat({\n        configUrl: 'https:\/\/storage.googleapis.com\/landbot.online\/v3\/H-2166348-ZLV14XS63KQPFHX5\/index.json',\n      });\n    });\n    s.src = 'https:\/\/cdn.landbot.io\/landbot-3\/landbot-3.0.0.js';\n    var x = document.getElementsByTagName('script')[0];\n    x.parentNode.insertBefore(s, x);\n  }\n}\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15e9f6c3 e-flex e-con-boxed e-con e-parent\" data-id=\"15e9f6c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ebd3 elementor-widget elementor-widget-heading\" data-id=\"f0ebd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lue my\u00f6s uusimmat postaukset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab5d862 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"7ab5d862\" data-element_type=\"widget\" data-e-type=\"widget\" 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data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8788 post type-post status-publish format-standard has-post-thumbnail hentry category-uutiset\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kruunumedia.fi\/en\/yhteistyo-suomen-vapaa-ajan-kalastajien-kanssa\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-1024x682.jpeg\" class=\"attachment-large size-large wp-image-8793\" alt=\"person in brown jacket holding black and silver fishing rod\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-1024x682.jpeg 1024w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-300x200.jpeg 300w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-768x512.jpeg 768w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-1536x1024.jpeg 1536w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162-600x400.jpeg 600w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/pexels-photo-4828162.jpeg 1880w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Uutiset<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Henna Anttila' src='https:\/\/secure.gravatar.com\/avatar\/3c2c550bb2f9d40c9d2fad634964aea9f31c1670d4ec28937bec59289a6fcc63?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3c2c550bb2f9d40c9d2fad634964aea9f31c1670d4ec28937bec59289a6fcc63?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kruunumedia.fi\/en\/yhteistyo-suomen-vapaa-ajan-kalastajien-kanssa\/\" >\n\t\t\t\tYhteisty\u00f6 Suomen Vapaa-ajan Kalastajien kanssa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Minulla on ilo ilmoittaa uudesta yhteisty\u00f6st\u00e4: olemme aloittaneet Vapaa-ajan Kalastaja -lehden ulkoistettuna mediamyyj\u00e4n\u00e4! T\u00e4m\u00e4 merkitsee meille mahdollisuutta palvella entist\u00e4 laajempaa asiakaskuntaa, jotka haluavat tavoittaa suomalaisia kalastajia ja siit\u00e4 kiinnostuneita lukijoita!<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kruunumedia.fi\/en\/yhteistyo-suomen-vapaa-ajan-kalastajien-kanssa\/\" aria-label=\"Read more about Yhteisty\u00f6 Suomen Vapaa-ajan Kalastajien kanssa\" tabindex=\"-1\" >\n\t\t\tLue lis\u00e4\u00e4 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 27, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8767 post type-post status-publish format-standard has-post-thumbnail hentry category-myynti\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kruunumedia.fi\/en\/myynnin-mittaaminen\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-1024x819.jpg\" class=\"attachment-large size-large wp-image-8780\" alt=\"\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-1024x819.jpg 1024w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-300x240.jpg 300w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-768x614.jpg 768w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-1536x1229.jpg 1536w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web-600x480.jpg 600w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2026\/01\/Kruunumedia2024_MG_4420_web.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Myynti<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Reetta Salo' src='https:\/\/secure.gravatar.com\/avatar\/5335a11a7427bfcca9f953750ae340363e0dc691e2edac5018c752803a0a8309?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5335a11a7427bfcca9f953750ae340363e0dc691e2edac5018c752803a0a8309?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kruunumedia.fi\/en\/myynnin-mittaaminen\/\" >\n\t\t\t\tMyynnin mittaaminen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Sit\u00e4, mit\u00e4 mitataan, voidaan my\u00f6s johtaa. Yksi myynnin ja koko liiketoiminnan t\u00e4rkeimmist\u00e4 asioista on mittaaminen. P\u00e4\u00e4asiallinen syy mittauksille on pyrkimys saavuttaa organisaation myynti- ja liikevaihtotavoitteet. Mittaaminen antaa n\u00e4kyvyyden toiminnalle ja<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kruunumedia.fi\/en\/myynnin-mittaaminen\/\" aria-label=\"Read more about Myynnin mittaaminen\" tabindex=\"-1\" >\n\t\t\tLue lis\u00e4\u00e4 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 27, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8703 post type-post status-publish format-standard has-post-thumbnail hentry category-uutiset\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/kruunumedia.fi\/en\/kansainvalistyminen-yhteistyosopimus-industryradarin-kanssa\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"712\" src=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-1024x712.png\" class=\"attachment-large size-large wp-image-8716\" alt=\"Kruunu Media, kansainv\u00e4listyminen, Ruotsi\" srcset=\"https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-1024x712.png 1024w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-300x208.png 300w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-768x534.png 768w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-1536x1067.png 1536w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black-600x417.png 600w, https:\/\/kruunumedia.fi\/wp-content\/uploads\/2025\/12\/kruunu-media_black.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Uutiset<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img alt='Henna Anttila' src='https:\/\/secure.gravatar.com\/avatar\/3c2c550bb2f9d40c9d2fad634964aea9f31c1670d4ec28937bec59289a6fcc63?s=128&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/3c2c550bb2f9d40c9d2fad634964aea9f31c1670d4ec28937bec59289a6fcc63?s=256&#038;d=mm&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/kruunumedia.fi\/en\/kansainvalistyminen-yhteistyosopimus-industryradarin-kanssa\/\" >\n\t\t\t\tKansainv\u00e4listyminen: Yhteisty\u00f6sopimus IndustryRadarin kanssa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Kruunu Media Oy on solminut merkitt\u00e4v\u00e4n yhteisty\u00f6sopimuksen pohjoismaisen rakennusalan mediaverkoston IndustryRadarin kanssa. Sopimus kattaa IndustryRadarin Suomen kanavien kokonaisvaltaisen mainosmyynnin, mukaan lukien iradar.fi, Suomen IndustryRadar-lehti sek\u00e4 uutiskirjeet. Yhteisty\u00f6 astui jo voimaan<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/kruunumedia.fi\/en\/kansainvalistyminen-yhteistyosopimus-industryradarin-kanssa\/\" aria-label=\"Read more about Kansainv\u00e4listyminen: Yhteisty\u00f6sopimus IndustryRadarin kanssa\" tabindex=\"-1\" >\n\t\t\tLue lis\u00e4\u00e4 \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tDecember 4, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aikataulusuunnittelu on keskeinen osa printtimainonnan onnistumista. Tarkka ja realistinen aikataulu auttaa varmistamaan, ett\u00e4 markkinointikampanja etenee sujuvasti ja saavuttaa tavoitteensa ilman turhia viiv\u00e4styksi\u00e4. T\u00e4ss\u00e4 blogissa tarkastelemme, miksi aikataulusuunnittelu on niin t\u00e4rke\u00e4\u00e4 ja miten se vaikuttaa kampanjan tuloksiin. Kuinka aikataulusuunnittelu vaikuttaa kampanjan onnistumiseen? Printtimainonnan kampanjan sujuva eteneminen riippuu suuresti siit\u00e4, kuinka hyvin\u00a0 aikataulusuunnittelu on toteutettu. Aikataulu auttaa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-6078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-printtimainonta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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