It costs 3 mana plus itself to give a buff to a creature, which isnt the most enticing
Sure, it has breaks like needing a Time Lord out or 12 Time counters, but this is worth it, it's in the color of proliferate, and you aren't taking a turn off for it ETB tapped since you can tap it right then there
Casting spells and activating abilities are key to the game, and they're not happening if you can't pay for them
Then there's the angle of archaeology itself, where there's numerous ways to approach it
There are a couple cards that you can use to make sure you get your way
Burn spells like Reckless Rage, Burst Lightning, and Monstrous Rage are examples of tools in aggros arsenal, helping to clear blockers or just finish the game