Creature tokens have been a part of Magic: The Gathering since the very beginning, with Richard Garfield introducing the type to enable the Wasp-spawning antics of The Hive back in Alpha
Whenever another creature you control dies, you get an experience counter
SWAN SONG / AN OFFER YOU CANT REFUSE Swan Song is a one mana counterspell, and thats enough to propel it to one of the most played cards in the format
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Additionally, creating tokens like Treasures, Clues, or Blood tokens can contribute to card advantage in decks that benefit from having these resources on the battlefield
Additionally, the element of representation comes into play as well