Solving this case takes work, but the solved ability offers absurd card advantage, especially since lifegain decks tend to focus heavily on permanents
In fact, if anything, they hark back to some classic deck archetypes from years ago
Like my four-colour Eevee deck that is utter rubbish
On top of that, Ensnared by the Mara is a Universes Beyond card, so reprints come with extra work being reskinned
Disney Lorcana's Enchanted Elsa card has quickly become very valuable, selling for $750-$850 even though it has no unique in-game achievements
It's only been printed once, in the Ikoria Arcane Maelstrom precon deck, led by Kalamax, the Stormsire, and I've been a fan of Curious Herd for a long time