What you see here is what the whole thing came down to
When choosing branded items, a company should consider which products their target audience is most likely to use in their day-to-day lives to ensure the largest number of people learn about their brand messaging
"Draw up to 2 cards, choose 1 card in your hand, and put it into your waiting room." KNK/W86-E008 "Annoying..." Mami Card Type Character Rarity U Side Color Level 2 Cost 1 Power 7000 Trigger Soul CONT This card cannot side attack
This creates plenty of interactions in the game that aren't seen in other TCGs
They also replace the grey outer card border with a rainbow foil border, which is especially noticeable on Starlight Rares with extended art
the Blue Boon, Ancestral Recall, was considered the strongest, and was the only card in the cycle printed as a Rare