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Children's Paper Premiums in American Advertising HANDA coloring booksHere is a beautiful book celebrating a whole century of a favorite form of advertising. Through the use of children's paper premiums, many advertisers since the 1890s have created markets for their products. Children have enjoyed playing with the "free give aways" that came with varied products, from the coffee their parents drank in the 1890s to the boxed cereal consumed in the 1990s. Product advertising easily found another avenue with radio
US$ 18.98
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US$ 19.98